# Welcome to Purple Pay

## Overview

The entire web3 ecosystem is infamous for non-compliance to regulations, and rightfully so. It is incredibly hard to identify someone on-chain and is in fact against the pseudonymity principles of web3 allowing for bad actors to flourish. However, for web3’s next stage of growth it requires to win the trust of regulation. Only then can institutional money and large scale retail capital to be allocated to projects that solve real problems and deliver value to consumers beyond speculation in a compliant manner.

The trillion dollar web3 industry has in the past decade of its existence proved product market fit. It has validated the hypothesis that people can permissionlessly transact and create value for each other in a decentralized manner. Upto 20% of entire populations of most countries now own cryptocurrency assets. All traditional finance asset classes have found an on-chain representation.&#x20;

Most of the current levels of adoption, however, have stemmed from price speculation and not from technology adoption. Despite benefits of trust, autonomy, ownership, and composability, mass adoption still is a distant dream for the industry.

At Purple Pay, we're taking this challenge head-on and building the compliant financial lego blocks for web3 rails.&#x20;

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## Quick links

{% content-ref url="product-guides/quick-start-guide" %}
[quick-start-guide](https://purple-pay.gitbook.io/purple-pay/product-guides/quick-start-guide)
{% endcontent-ref %}

{% content-ref url="developers/api-key/generate-api-key" %}
[generate-api-key](https://purple-pay.gitbook.io/purple-pay/developers/api-key/generate-api-key)
{% endcontent-ref %}
